Tool 13: Play with words, even in serious stories. This tool says that writers should be playful or poetic with their words. Clark says the reading vocabulary of the average citizen is greater than the writing vocabulary of the average writer. Basically, he says not to be afraid to get creative with your language and word choice. Try to use unique and descriptive words.
Tool 16: Seek Original Images. This tool tells authors to avoid cliches. Clark says cliches are just phrases strung together that have become common, so they are easy and help writers to avert thinking. Rather than cliches we must always strive to be crafty with our images.
Tool 17: Riff on the language of others. This tool means that you should use other language that writers use to build up your own writing. The tool does not advocate plagiarizing, but says you should create your own variation of what other people in the media have used.
Tool 31: Build your work around a key questioin. This tool basically tells you to develop a good focus. Keep readers questioning, and do so by creating an engine to drive the story. The engine is the question that readers will continually be asking throughout the story.
